Last week something very exciting happened in the world of lingerie. For those women who have smaller backs in comparison to their large bust – Edwards & Millers Lingerie launched it’s brand new collection on the 4th March!
Edwards & Millers is the brainchild of Tracy Durrant who grew up inspired by the seamstress skills of both of her Jamaican born grandmothers (named Edwards & Millers) as well as having her own passion for lingerie and luxury fabrics. Tracy noticed a distinct gap in the market in 2008 when she started a blog while at university to help women with a large bust but a small back (like herself) seek out good looking lingerie, swimwear and clothing. Tracy struggled time and again to find high quality suitable garments that were suitably cut, fitted properly, enhanced her figure as well as being beautiful to look at and comfortable to wear. Her blog soon gained momentum with a steady stream of followers signing up to learn more. Tracy further developed her passion for lingerie by taking up short courses, sampling and reading books on the subject. As demonstrated by her followers and her own research there was potential to develop a specialist collection of lingerie for this gap in the market so she decided to take the skill of her grandmothers, her own sentiment for lingerie and combine it with her Jamaican heritage to bring her brand, Edwards & Millers to fruition. In 2012 Tracy applied to the Prince’s Trust Enterprise Programme and was given a grant along with relevant mentoring.
This launch is the culmination of these efforts and will present the first collection of its kind. It is inspired by the colours of the stones and shells found on the Jamaican beaches, appropriately named Jewels of Jamaica. It comprises of four pieces, each combining luxury materials and trims with specialist undetectable support and hidden panels as well as clever new innovative fabrics such as Powernet which incorporates a one-way stretch used in shapewear. Each piece has been meticulously designed and crafted to perfection, to enhance curves so the wearer will feel comfortable, confident and glamorous. The range includes the Addessa bra and knickers, the Celita Teddy and the Edina Slip.
Conducting her own research through her blog, Tracy can confirm that women need to turn to niche brands to get what they need from their lingerie. She also collated the bra sizes of her blog followers and found they were heavily weighted on large cup sizes and small back sizes.
Tracy says: “I believe it is time to re-examine women’s bust and back measurements to ensure all women of all shapes and sizes can have the option of luxury lingerie. It’s great that many retailers have improved their size range but the big busted, small backed women have seen little development in lingerie and clothing over the last 10 years, still left with the same limited option each year. Through Edwards & Millers I would like to start providing more options for these women.“